As part of the excitement around the launch of the upcoming DC Comics series “He-Man: The Eternity War“, issue #1 available Dec. 17th of this year, Mattel is sponsoring the first ever “He-Man: The Photography War – Comic Cover Contest“!

Any fan with a cam can compete by submitting original He-Man toy photography to win the right to have their art on the cover of the He-Man: The Eternity War issue #1 subscriber variant and win a year’s subscription to the Masters of the Universe Classics collector toy line.  3 runners-up will also win a subscription to the comic series and a selection of Masters of the Universe Classics toys.  Mattel is putting out the call, looking for an epic piece of Masters of the Universe toy photography that can do justice to the concept of He-Man: The Eternity War – a Ragnarok-ish, Crisis on Infinite Earths-esque war to end all wars on Eternia. The photography should be inspired by the storyline of He-Man: The Eternity War, in which He-Man will lead the forces of good—She-Ra, Man-at-Arms, Battle Cat, Swiftwind, Teela, and Orko, with an army of Snakemen backing them up (yes, you read that last part right). They will be up against Hordak, Skeletor, King Hssss, Beastman, Trapjaw, and Evil-lyn.  It’s an all-out battle royale for control of Castle Grayskull and the fate of the universe!

Joe Ferencz, Franchise Manager for Masters of the Universe states, “Hailing all Instagram heroes, battle choreographers, and scene-makers, this is your call to action (figures)!  We’re inspired by your work and want to give you a chance to showcase it to the world.  Mattel, DC Comics, and the fan community are waiting to see a new standard in He-Man photographic drama and excitement.”

Entrants are encouraged to be as creative as possible and use any techniques and software that can help create the most hard-hitting photograph ever to feature Masters of the Universe Classics action figures.

The contest began 9/3 and entries are due by Monday 9/22.  All submissions that are within contest guidelines will be featured on the official He-Man Facebook and Instagram pages.  Mattel encourages entrants and fans to rally around the hashtag #MOTUCoverContest on social media.

Details can be found at http://www.mattycollector.com/store/matty/ContentTheme/pbPage.MOTU_CreateACover.