Marvel Custom Solutions honors lab professionals with IRON MAN: HEROES UNITE

This year, the creative team-up of Marvel Custom Solutions and Siemens Healthcare Diagnostics was honored to receive the prestigious recognition of ‘Marketer of the Year’ from the Diagnostic Marketing Association – DxMA –celebrating the work of the laboratory professionals highlighted in the comic IRON MAN: HEROES UNITE written by Bryan J.L. Glass (Thor: First Thunder) with art by Kev Sharp.

“[We wanted to] include the Marvel team in our recognition of the collaboration,” explained DxMA President Bob Speziale when he visited the Marvel offices in late October. “The campaign was nominated within [DxMA], vetted and voted on. The nominees all reflected execution and innovation on a continuing basis. Siemens won nine awards, three for IRON MAN: HEROES UNITE.”

Speziale went on to express appreciation for Siemens looking outside the box in an important field where appealing to a diverse client base can be difficult.

“Marketing is challenging [because] there are so many customers and it’s hard to find one theme,” he said. “Siemens addressed broader reaches like customer care. It was spectacular and the spectacle caught my attention. [This campaign] related to individuals who are not always recognized.”

Read the full story here from Marvel.com.